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Privacy Policy

Last updated: December 2025

Introduction

Dealer Software Solutions, LLC operates DealerOS and related services including Bridge, LoyaltyLink, and Managed Services. This Privacy Policy explains how we collect, use, and protect information when you use our platforms and services.

Information We Collect

Account Information

  • Name and email address
  • Dealership name and location
  • Role and department information

Dealership Data

  • Financial data (sales, expenses, commissions)
  • Employee performance metrics
  • Deal and transaction records
  • Customer information imported from your DMS

Service-Related Data (Managed Services)

  • System logs and performance metrics
  • Network configuration information
  • Security event logs

Data Isolation: DealerOS uses a multi-tenant architecture where each dealership's data is stored in an isolated database. Your data is never commingled with other dealerships.

How We Use Information

  • Provide and improve our platform services
  • Generate reports and analytics for your dealership
  • Calculate commissions and performance rankings
  • Monitor and protect your systems (Managed Services)
  • Provide customer support
  • Comply with legal obligations

Data Security

  • Encryption: Data encrypted in transit (TLS) and at rest
  • Access Controls: Role-based permissions within your dealership
  • Database Isolation: Separate database instances per dealership
  • Audit Logging: Comprehensive activity tracking
  • Compliance: CCPA and FTC Safeguards Rule compliant practices

Information Sharing

We do not sell your personal information. We may share information only:

  • With service providers bound by confidentiality agreements
  • With DMS vendors when necessary to provide integrations (with authorization)
  • When required by law or legal process
  • With your explicit consent

Your Rights Under CCPA

California residents have the right to:

  • Know what personal information we collect and how it's used
  • Request deletion of personal information
  • Opt out of the sale of personal information (we do not sell data)
  • Non-discrimination for exercising privacy rights

Contact Us

For privacy-related questions: [email protected]

General inquiries: [email protected]

Dealer Software Solutions, LLC

Custom software for automotive dealerships

[email protected]
Bridge LoyaltyLink Managed Services Terms

© 2025 Dealer Software Solutions, LLC. All rights reserved.